Best Western Coop

Creating Awareness

Using LinkedIn to Position YOU as a Valuable Resource and Trusted Advisor

Buyers have changed. Sellers have changed. Using LinkedIn as a B2B sales tool is an essential skill.

What We’ll Cover:

Build a Better Profile – background images, featured images, better headlines and an About section to wow.
Find leads using filters – best practices, shortcuts
Share relevant content that will get you noticed – and use Snip.ly to guide your prospects
Create a video sales email (see sample below) to message your prospects – helps you stand out
Use the right Call to Action that will get you higher responses

4 Hours – In Person

Lumen5 is an amazing APP – learn best practices to tell your most engaging story!

What We’ll Cover:

Writing Your Script – Your Prospect is the Hero
Engage your audience by showing their past and present obstacles
Position your property as the best solution
Learn to marry visuals with words for the best emotional connections
Step by step instructions on how to use Lumen5 like a pro
Publishing and Sharing – Get the most exposure for your videos by sharing them the right way on social channels or via email
See the Family Reunion Video below

4 Hours – in Person

Don’t make boring videos! Learn how to craft your story

Lumen5 offers videos to help you use the app, we’ll teach you how to tell a better story.

1 Hour – Zoom Workshop

Fundamentals

Owned, Earned and Paid Media

Each has a place in your strategy

Learn to use the right media at the right time in the traveler’s journey

Learn about realistic ROI expectation at each point in the funnel

1 Hour – Zoom Workshop

Best Practices to Target the Social Media Algorithms

Facebook, Twitter and LinkedIn – when to use text only, video, or video shorts

Designing the Call to Action to grow your audience

Hashtags, Emojis and Tagging – what you need to know.

1 hour – Zoom Webinar