We have provided several additional resources here to support the Best Western webinar – Stop Fishing Start Catching.
In the webinar I shared the 4 key parts to every email – Strong Subject line, Why you are writing to them NOW, ONE result you can get for them and a Call to Action that asks if they are the right person.
In the attached pdf, I have some more samples of emails that follow this pattern for you to find some inspiration.
What about the phone?
Most often you end up getting voicemail today – so scripting out an exciting, to the point voicemail is important if you want a call back. We have a sample here.
The same approach can be taken via LinkedIn messaging – eventually! Don’t start selling right out of the gate – or right after you make a connection. First I try to add some value for them – here is a link to an interesting blog post or video you might find helpful. Then I will follow up with one of these examples.